Top 5 Marketing Tricks to Get Us to Buy Their Products

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Fifty years ago, marketing "tricks" meant taking out an advertisement during "I Love Lucy" and sitting back as the sales of the product skyrocketed. In today's competitive and complex marketplace, marketers must do more to gain the attention of their target market. A multifaceted approach is critical to marketing success, and while many tools and tricks can be used, here are five that marketers employ to stimulate product sales.
Top 5 Marketing Tricks to Get Us to Buy Their Products


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Using attractive people in advertising is hardly new and is most noticeable in advertisements for fragrances, clothing and alcohol. However, there are also many more subtle examples, such as a Planters Peanuts package that has a pool of chocolate shaped in what can be imagined as a sexual image, which suggests it is more than the typical offenders that employ this type of imagery. Companies using sex to sell products is unlikely to stop as a primary tool for many companies and marketing professionals.

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